A Print Ad Story: Temu meets Edasi meets Sirvi

An Edasi magazine reader thinks for themselves. Broad-minded, conscious, and quality-driven, they don’t buy junk – they invest in themselves. They’ve already chosen this magazine; now the challenge is to get them to order others. So how do you catch their attention?

By pulling a Temu. We mimicked the too-good-to-be-true ad style to sell something timeless: the joy of reading. In Edasi.org magazine, our cheeky “self-reading glasses” campaign lured readers in with a nonsense product only to remind them that the best experiences don’t need tricks.