A Saucy Hot Dog Sausage Launch

A classic product campaign (chicken and melted cheese) wasn’t enough, we had to tell a story about real people. A hot dog isn’t eaten with a napkin tucked in (though maybe it should be); it’s chomped down royally, anywhere, anytime. And a Chicken-cheese sausage isn’t just food, it’s a lifestyle – perfectly summed up in the campaign slogan #hotdogsummer.

Its means you couldn’t care less about social norms or your neighbor’s preconceived ideas. To capture this rebellious spirit, we vandalized our own Insta-perfect photos, revealing that the essence of the campaign was hidden in plain sight all along. Long live photobombing!