All Eyes on the Weekly Special
How do you advertise coffees that don’t exist yet? You fake it ‘til you make it, beautifully. We built a concept of weekly posters that looks so real you could almost smell the steam.
Each special coffee got its own personality — props, styling, the works — yet stayed part of one tight visual family. The result wasn’t just marketing material, it was a caffeine-fueled cliffhanger: what’s next week’s flavor going to be?